[EN]
The client are a food truck named Moros en la Costa. They offer burgers, sweet potato fries, pasteis, and other upscale fast food items. Along with other food trucks, it is situated in a free food truck plaza. The location is best for outings with friends, family, or couples in the summer and caters to young adults between the ages of 20 and 35. The socioeconomic status is moderate to moderately high.
We believe that for the brand to succeed, we think the brand needs to attract people's attention in a place where it is competing with other food places. For this reason we chose to work with strong colors and instead of using a symbol, create a typographical composition in the appropriate style.
The client are a food truck named Moros en la Costa. They offer burgers, sweet potato fries, pasteis, and other upscale fast food items. Along with other food trucks, it is situated in a free food truck plaza. The location is best for outings with friends, family, or couples in the summer and caters to young adults between the ages of 20 and 35. The socioeconomic status is moderate to moderately high.
We believe that for the brand to succeed, we think the brand needs to attract people's attention in a place where it is competing with other food places. For this reason we chose to work with strong colors and instead of using a symbol, create a typographical composition in the appropriate style.
[PT]
O cliente é um food truck chamado Moros en la Costa. Eles oferecem hambúrgueres, batata-doce frita, pasteis e outros itens de fast food sofisticados. Junto com outros food trucks, está situado em uma praça de food truck gratuita. A localização é ideal para passeios com amigos, familiares ou casais no verão e atende a jovens entre 20 e 35 anos. O nível socioeconômico é moderado a moderadamente alto.
Acreditamos que para a marca ter sucesso, ela precisa atrair a atenção das pessoas em um local onde esteja competindo com outros locais de alimentação. Por isso optamos por trabalhar com cores fortes e ao invés de usar um símbolo, criar uma composição tipográfica com estilo jovem, divertido e alegre.
